This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to...
The boundaries between accounting and technology is becoming fuzzier as accounting companies are becoming consulting companies. Digital economies are changing business models and companies that do not adept can become obsolete...
This paper presents the results of an empirical survey study conducted on people living in North Cyprus, aiming to measure awareness of e-government practices. Brief information regarding e-government, awareness and adoption...
Popular real-world events often create huge traffic on Twitter including real-time updates of important moments, personal comments, and so on while the event is happening. Most of the users are interested to read the important...
The online purchase through web channels regarding travel related product services have really taken an unprecedented growth. The objectives of the study is to determine how information quality available on the websites of the...
Rapid growth in communication technology allows users location-independent access to IT infrastructure at pay-per-use via cloud computing. This has paved a new paradigm in information processing for the consumers. Due to Cloud's...
Automated blood glucose control for diabetes mellitus is a highly desired pursuit of researchers around the globe. Advancement in sensing and control capabilities has paced the development of closed-loop control systems for...
The Internet of Things (IoT) is seen as a novel paradigm enabling ubiquitous and pervasive communication of objects with each other and with the physical/virtual world via internet. With the exponential rise of sensor and...
The image enhancement process is used for improving the standard of the image, it's inspired by the development of human perception pictorial information. Increasing the contrast of the image, removing the unwanted noise from...
Today’s global and complex world increased the vulnerability to risks exponentially and organizations are compelled to develop effective risk management strategies for its mitigation. The prime focus of research is to design a...
Knowledge transfer is the key to the sustained growth of human civilization. This chapter on open access and article processing charges aims at addressing the various issues associated with open access publishing as a business...
Abstract. The infants admitted in the Neonatal Intensive Care Unit (NICU) always need a Hygienic environment and round the clock observations. Infants or the just born babies always express their physical and emotional needs...
Damage of blood vessels in retina due to diabetes is known as diabetic retinopathy. It is one of the one of the important origins of blindness for adults. Loss of vision can be avoided by detecting damage of retina (leaking...
Private, public, profit, and non-profit organizations, and society as a whole currently face a significant reliable information necessity problem. Especially supply chains need trustworthy information to perform their activities...
Several electronic-engagement-related questions arise at work due to the beginning of a new era of social distancing, lockdowns, quarantining, and sanitization. These terms were not so common before. What challenges do employees...